Whenever I see a taxi with an interesting advert on it, I try to photo it. To recycle what I said in this, there is something especially appealing about a large number of objects, all exactly the same shape, usually all decked out in the same bland colour, but each one instead decorated differently and very colourfully.
It would appear that I’m not the only one. Further evidence that taxi adverts count for more, per square inch, than other adverts do, comes in the form of the meme war that this taxi and its advert is now provoking:
The CEO of a plumbing firm has announced that his company will be paying a delivery driver to ride around London in a taxi emblazoned with the slogan ‘Bollocks to Brexit’.
Social media gobbled this up, of course, and the responses were not long in coming. There was this:
And then this:
And there will surely be many more. I hope I chance upon the original, and get a go at photoing it myself.
More taxis with regular adverts will definitely follow here, as soon as I get around to it.
LATER: And, as I should have mentioned sooner, my friend from way back, financial journo Tom Burroughes, is giving a talk this Friday, tomorrow evening, at my place, about Brexit and all that. I anticipate a more subtle and more elevated discussion than the one on these taxis.